FLORIDA'S NATURAL IDENTITY DESIGN
Adv. Campaigns * Minor Campaign
DOUGLAS MAY, FALL 2023
Adv. Campaigns * Minor Campaign
DOUGLAS MAY, FALL 2023
Established in 1933, Florida’s Natural is a cooperative by farmers who are dedicated to creating the very best juice on the market. Over the years they have worked to cut water usage in their farming by 90%, and have full transparency on the origin of their products.
My tasks involved creating a new identity system to freshen up the brand image and combat the negative PR surrounding their need to use juice concentrates from other geographic locations due to crop loss. I was responsible for creating all aspects of this project - research, logo, type & color, application to mock-ups, illustrations, and brand boards.
My tasks involved creating a new identity system to freshen up the brand image and combat the negative PR surrounding their need to use juice concentrates from other geographic locations due to crop loss. I was responsible for creating all aspects of this project - research, logo, type & color, application to mock-ups, illustrations, and brand boards.
* AWARDED SILVER IN GRAPHIS & ACCEPTED INTO NATIONAL STUDENT SHOW 2024 *