FORD TRANSIT 2023
Art Direction * Major Campaign
DOUGLAS MAY, SPRING 2023
Art Direction * Major Campaign
DOUGLAS MAY, SPRING 2023
The 2023 Ford Transit Trail Ad campaign highlights the comforting, nostalgic aspects of Ford’s newest additions to their Ford van line. This project explored the possibility of subverting the usually built-tough and rugged Ford image.
The primary objective was to produce a system of ads that can be expanded upon for future campaigns. Since there are many alternatives by competitors in the home-van market, I aimed to emphasize the benefits of other competitor while focusing the graphic style on homeliness through the visual language of cross-stitch.
The primary objective was to produce a system of ads that can be expanded upon for future campaigns. Since there are many alternatives by competitors in the home-van market, I aimed to emphasize the benefits of other competitor while focusing the graphic style on homeliness through the visual language of cross-stitch.
* AWARDED SILVER ADDY, SILVER IN GRAPHIS, & ACCEPTED INTO NATIONAL STUDENT SHOW 2024 *