LAX INTL. AIRPORT
Final Portfolio * Major Campaign
GUS GRANGER, SPRING 2024
For this project, I was tasked with researching and designing a new brand identity for my chosen client, Los Angeles International Airport. The concept focuses on an airport being a gateway and connection between intentional destinations. All letterforms in the primary logo come back to the connecting gold point, which was developed into a graphic element in photos to highlight human connections as they occupy both the third space of the airport and their intended destinations.